The blockchain is already operational for the traceability and transparency of cosmetic products. Thanks to SORGA technology, the consumer has access to the product's tamper-proof digital passport, without downloading any application, and can have proof of the brand's environmental commitments, but also Benefit from a digital experience offered by the brand to its customers. Finally, the brand can have a direct link with its consumers, via each product, in a secure and inviolable way. It sees where its products are, it can add elements of traceability or transparency from its suppliers to each passport to prove its commitments on environmental impact.
MAP EMULSION is a marketing & communication consulting agency at the heart of French Tech Aix Marseille which has developed a traceability and transparency solution via public blockchain for its clients: SORGA. SORGA allows brands to create tamper-proof digital passports for each of their products, and to solve several challenges: transparency of raw materials (sourcing), places of manufacture, talents & knowledge. make, traceability, counterfeiting, CRM via the product.
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